Time for a New Approach
As I signed up for a profile on Charitiy Navigator (America’s largest charity evaluator). The first thing I wanted to do is add a charity. This is what I got back:
“Please Note: Charity Navigator recently achieved a five year goal when we published our 5,000th rating, solidifying our place as America’s premier charity evaluator. At the present time, we are reviewing our current offering and examining the feasibility of programmatic expansion. We will continue to track requests for new charity ratings, but will not be adding a significant number of new charities while we’re engaged in this review. We appreciate your understanding during this time.”
While Charity Navigator has achieved it’s five year goal with 5000 charities, five year old Wikipedia just had it’s 1 millionth article written. I think Charity Navigator is a great site, but it’s obvious that there must be a different approach if you want to include The Long Tail of Charities.