From the Googleplex to marketing
Google recently added From the Googleplex to their videos section. It contains videos of speakers who visit the Google company. I found a great video about marketing. The speaker, Seth Godin is talking about telling the stories people are telling themselves, and making something worth talking about. Here is the Google video: All Marketers are Liars
His story was quite useful and somewhat inspirational even, so I ordered two of his books via bol.com:
- All Marketers are Liars,
The Power of Telling Authentic Stories in a Low-Trust World
- Free prize inside
The Next Big Marketing Idea
If you know any good books about marketing and/or creating a community, please post a comment.